I’m the founder of The YBR Agency, a branding, strategy and creative agency based in regional Victoria, Australia. I built my first Squarespace website in 2011 and have been a passionate advocate for the platform ever since.
Over the years I’ve designed and launched hundreds of Squarespace websites for businesses of all shapes and sizes, and I’m proud to be recognised as both a Squarespace Gold Circle Partner and Marketplace Expert.
Later in 2026, I’ll be launching Squareform — a specialist Squarespace website studio focused exclusively on helping businesses create strategic, high-performing websites without the complexity that often comes with traditional web projects.
My approach combines strategic thinking, clear content and strong SEO foundations with streamlined systems that make the process simpler and more enjoyable for clients. The goal isn’t just to create beautiful websites; it’s to create websites that genuinely work for the businesses behind them.
One of the ideas behind Squareform is building a collaborative network of trusted Squarespace professionals who can support one another as projects, opportunities and life commitments ebb and flow. Whether that’s sharing knowledge, referring work, collaborating on larger projects or helping out when life inevitably throws a curveball, I believe our industry is stronger when we work together rather than compete in isolation.
Although I’m based in regional Australia, I work with clients throughout Australia and internationally, and I’m always happy to connect with fellow Squarespace professionals.
When I’m not immersed in Squarespace, you’ll find me writing about food, wine and travel, extolling the virtues of life in Daylesford, Victoria, and serving as chief-of-staff to Doogie the Bulldog, who remains convinced he is the town’s unofficial mayor, tourism mascot and most recognisable local identity.
